With the growing use of mobile phones, internet, social media websites, and mobile applications, digital marketing is one of the most popular and cost effective ways to reach out to potential customers. From healthcare to ecommerce to education, every industry now understands the importance of web presence.
Because of this, digital marketing skills are in demand. Globally, digital marketing skills ranked in the top ten in the world of ‘Top Skills of 2016’ (LinkedIn).
What do you study in the digital marketing
Digital marketing consists of search engine optimization (SEO), search engine marketing (SEM), social media Marketing (SMM), content marketing, email marketing and much more. One of the benefits of studying a programme such as an MSc in Digital Marketing is that it is open to all students irrespective of the previous education.